August 16th , 2011

BOOK4TIME AND SHOPIFY PARTNER TO POWER ONLINE RETAIL SALES

RICHMOND HILL, ON - August 16th , 2011 - Book4Time, Inc., the world's most robust spa software, has signed an exclusive deal with Shopify, which will enable spas to sell their retail products online through Shopify's simple and affordable online retail commerce platform.

The partnership will provide Book4time clients with powerful ecommerce tools:

• Gorgeous Storefront: Each Shopify store comes with a variety of beautiful themes to choose from.
• Shopping Cart: Your online store will have its own shopping cart and streamlined checkout.
• 100% customizable: Use your own HTML & CSS and have complete control over the look and feel of your online store.
• Payments: More than 70 gateways and payment options from around the world for easy processing.
• iPhone App: Run your store from your pocket with the official Shopify iPhone app.

"We selected Shopify as they have built a simple, intuitive product for our independent locations, while also being 100% customizable for clients with more extensive requirements," said John McDonald, COO of Book4time." Our clients look to Book4time as a true partner to help grow their business and Shopify will add great value to our solution."

Book4Time's web-based spa management system has completed over 20 million real-time spa appointments and currently averages over 500,000 appointments every month, peaking at nearly 40% coming from Book4Time's reservation portals.

About Shopify
Shopify is the Internet's most elegant, simple and affordable online retail platform aimed at providing businesses with easy to use e-commerce solutions. Shopify's mission is to make it as easy as possible to set up and manage e-commerce storefronts. Shopify's scalable and flexible full-featured platform enables any size business to efficiently launch and operate an online retail presence with ease. It currently hosts more than 15,000 online retailers, including Tesla Motors, Evisu Jeans and Robin Piccone. For more information, visit www.Shopify.com.

About Book4Time:
Book4Time is the world's most robust spa software, utilized in day spas, hotel/resort spas, med spas, salons and franchises. With its unique cloud-based platform, Book4Time allows the seamless management of several locations through one convenient website. Book4Time spa management solutions offer industry leading modules for scheduling, inventory and staff management, CRM (including loyalty points and gift certificates) and advanced analytics reporting. For more information please visit www.book4time.com.