JULY 13, 2011

BOOK4TIME SELECTS TRIPCRAFT AS MOBILE DEVELOPMENT PARTNER

RICHMOND HILL, ON – JULY 13, 2011 - Book4Time, Inc., the world’s most robust spa software, today named TripCraft as its mobile development partner, announcing the launch of powerful mobile solutions for both consumers and spa operators later this year. This partnership provides Book4Time customers with world-class mobile capabilities on the TripCraft platform, seamlessly integrated into Book4time’s leading cloud-based spa solutions. Book4Time currently operates in 16 countries, with many of the leading international spa brands utilizing its robust platform.

“We’re excited to launch both consumer and business mobile solutions for our clients, extending our industry leading cloud-based spa software offering into mobile commerce,” remarked Roger Sholanki, CEO of Book4Time. “Leading the industry with the first web-based spa software platform and processing the first real-time online spa reservation, mobile solutions provide a new landscape to continue our innovation and market leadership.”

“This partnership with Book4time is incredibly exciting. We believe our mobile capabilities paired with Book4time’s robust spa solutions makes a powerful offering for spa operators looking to engage guests in new and compelling ways,” says Mike Murray, Co-Founder of TripCraft.

Book4Time’s web-based spa management system has completed over 20 million real-time spa appointments and currently averages over 500,000 appointments every month, peaking at nearly 40% coming from Book4Time’s reservation portals.

ABOUT TRIPCRAFT LLC
Launched in 2010 by well-known travel innovators Mike Murray and Bill Nicholson, TripCraft is a privately held mobile technology company that has developed the hospitality industry’s first mobile commerce platform for smart phones and other mobile devices. The TripCraft mCommerce platform combines mobile apps and websites with a cloud computing service architecture to deliver real-time reservations, shopping, and other location services for both property guests and staff. For more information: This e-mail address is being protected from spambots. You need JavaScript enabled to view it or www.tripcraft.com. Follow TripCraft on Twitter at @TripCraft

About Book4Time:
Book4Time is the world’s most robust spa software, utilized in day spas, hotel/resort spas, med spas, salons and franchises. With its unique cloud-based platform, Book4Time allows the seamless management of several locations through one convenient website. Book4Time spa management solutions offer industry leading modules for scheduling, inventory and staff management, CRM (including loyalty points and gift certificates) and advanced analytics reporting. For more information please visit www.book4time.com.

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Media Contact:
John McDonald
COO
Book4Time
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(905) 707-0070 x 212