Morgans Hotel Group started in 1984 as one property on Madison Avenue that would soon revolutionize the industry with its unique “boutique hotel” concept. From that original flagship hotel in New York, Morgans Hotel Group has grown to 13 hotels in the United States as well as the United Kingdom. Instead of providing a general atmosphere recreated at each location as other hotel groups do, Morgans gives each hotel their own unique personalities based around their location. No two locations are the same; even the three Morgans properties located in South Beach differ drastically from one another with Delano capturing the essence of Miami Beach’s nightlife, Shore Club offering a relaxing Oceanside getaway and Mondrian providing a glamorous, modern retreat. One thing that is constant, no matter what Morgans hotel property a guest visits, is personalized service and a home-away-from-home atmosphere that allows the guest to be completely at ease with their surroundings.
Found in many of Morgans’ properties are Agua Spas, the spa brand for the hotel group. Although each spa has services tailored to each unique hotel experience, Morgans expects each guest to receive the same personalized service no matter which hotel they stay at. With Book4Time’s comprehensive, centralized database it’s easy for locations to access customer information and provide unparalleled service for every guest. Hotel chains offering spas at a multitude of locations will be able to seamlessly provide the same high level of customer service at each location using Book4Time’s spa management system.